Blog

Artificial Intelligence, Brand Reliability, and the World's New Currency: Network In recent years, we have been asking the same question in the business world: "Will AI take our jobs?" However, LinkedIn's latest report on small businesses shows we need to look at the picture a bit more broadly. According to the report, going into 2026, there are three key assets that will truly determine growth: Artificial Intelligence, brand reliability, and a strong network. The report focu

Not Giant Leaps, But Small, Consistent Steps In the previous article, I looked at why personal branding is so current and how 2026 could be a pivotal year. In this post, I want to continue from a more concrete standpoint: "What can I do for my own personal brand? Where do I start?" Below is a simple and sustainable roadmap you can apply even if you aren't very active on social media. Define Your Position: Which Problem Are We Solving and For Whom? The foundation of a personal

Gökhan Korkmaz - The Story Being Told Is Yours A note o n the spirit of the times, rather than labels I haven't written in a long time. So I want this text to be partly a reminder to myself, and partly an assessment of the situation for the coming period. In recent months, I've often heard this sentence: "2026 will be the year of personal branding." But is that really the case? There is no officially declared "year of personal branding". But I believe there is something more