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Will 2026 Be the Year of Personal Branding?
Gökhan Korkmaz - The Story Being Told Is Yours A note o n the spirit of the times, rather than labels I haven't written in a long time. So I want this text to be partly a reminder to myself, and partly an assessment of the situation for the coming period. In recent months, I've often heard this sentence: "2026 will be the year of personal branding." But is that really the case? There is no officially declared "year of personal branding". But I believe there is something more
Dec 44 min read


Selling Carpets in the Digital Market: Turkey's Forgotten Branding Story
When walking on a carpet, most of us don't stop and think; how many generations of labor, how many masters' stories are behind that...
Aug 193 min read


The Unbearable Lightness of Selling Carpets Online
What we call a carpet often looks like a decor product laid in the center of the house. But in reality, a carpet is a patterned weaving...
Aug 193 min read
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