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I’m very happy to have been accepted into the 5th term of CMO Society's Future Leaders program.. As part of this program, being matched with Görkem Özer (CMO, Züber) is especially meaningful for me. I believe this marks the beginning of an important period in which I will be able to think through different perspectives, learn from experience, and further deepen my leadership journey. I would like to thank the CMO Society team for this valuable opportunity. #CMOSociety #Gelece

Artificial Intelligence, Brand Reliability, and the World's New Currency: Network In recent years, we have been asking the same question in the business world: "Will AI take our jobs?" However, LinkedIn's latest report on small businesses shows we need to look at the picture a bit more broadly. According to the report, going into 2026, there are three key assets that will truly determine growth: Artificial Intelligence, brand reliability, and a strong network. The report focu

Not Giant Leaps, But Small, Consistent Steps In the previous article, I looked at why personal branding is so current and how 2026 could be a pivotal year. In this post, I want to continue from a more concrete standpoint: "What can I do for my own personal brand? Where do I start?" Below is a simple and sustainable roadmap you can apply even if you aren't very active on social media. Define Your Position: Which Problem Are We Solving and For Whom? The foundation of a personal