CV

I am a hybrid marketing leader blending the strategic depth of traditional marketing with the dynamism of digital marketing. I build sustainable growth strategies for brands at the intersection of human psychology, data, and algorithms.
My approach to communication and consumer behavior is fundamentally rooted in the analytical perspective of sociology, my undergraduate field of study. By combining my ability to read people, communities, and trends with the e-commerce infrastructures and performance marketing provided by the digital landscape, I have achieved measurable success throughout my career. I built a strong digital foundation by optimizing e-commerce operations, brand positioning, and sales channels across dynamic organizations such as Nors, Konyalı Saat, and Flaw Wear.
Scaling this operational agility to large corporate structures, and following my tenure as Marketing Manager at Empera in the carpet industry, I have been serving as the Head of Marketing at Woolknot since March 2026. I lead the brand's vision in redefining market dynamics; we are establishing a formidable industry presence through our aggressive positioning and operational excellence at prestigious events like the Istanbul Marketing Summit.
I anchor this field-tested strategic momentum with an academic foundation through the Master's Program in Advertising and Brand Communication at Nişantaşı University's School of Marketing Communication (PİO). Bridging theory with practical reality, the crisis communication and brand strategy projects I presented at the Espressolab Headquarters—to the brand's executive management and PİO Founder Prof. Dr. Gresi Sanje—stand as prime reflections of my analytical mindset.
I am a part of the CMO Society's Future Leaders 5th Term Program, a cohort of visionaries shaping the future of the industry. My article, "Marka İletişiminin Yeni Muhatabı: İnsan ve Algoritma" (The New Interlocutor of Brand Communication: Human and Algorithm), published by Harvard Business Review Türkiye, explores how artificial intelligence and digital transformation are radically altering brand architecture. It serves as the ultimate manifesto of my next-generation hybrid marketing vision.

I possess extensive experience with e-commerce platforms, including Shopify, Akinon, Magento, Ticimax, Tsoft, İkas, Prestashop, Opencart, Wix, and WooCommerce.

Areas of Expertise
Planning and managing offline and digital marketing activities for brands
Selecting and integrating software infrastructures tailored to e-commerce operations
Researching, developing, and implementing online marketing strategies
Budget planning for marketing activities and optimizing resource allocation
Conducting data analysis to propose process improvements
Utilizing community management tools to enhance customer experience
Monitoring algorithm changes and digital trends to craft adaptive strategies
Performing competitor analysis and market research
Developing and implementing effective SEO strategies
Managing social media, design trends, and digital marketing approaches
Collaborating with agencies to oversee digital marketing, advertising, personalization, and email marketing processes